Farrow & Ball keeps a deliberately small palette of around 300 colors, each with strong undertones that shift between daylight and lamplight. Point your camera at a wall, a fabric or a magazine page and Color Identifier names the closest Farrow & Ball shade and number, then the nearest equivalents in the brands your local store actually carries.
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Color Guides
Start with the real job in front of you: identify a color from a photo, pull exact codes, or match an existing wall paint before you buy.
Sample the color in even, indirect light and away from glare. The app returns the closest Farrow & Ball name and number, such as Hague Blue No.30 or Elephant's Breath No.229, with the HEX value it measured.
Because these colors are pigment-heavy, sample two or three spots on the same surface and keep the result that repeats. A single tap under a warm bulb can read a full step warmer than the paint really is.
Farrow & Ball is not stocked everywhere, and the price gap to a mainstream line is real. The app shows nearby matches in Sherwin-Williams, Benjamin Moore, Behr and Valspar so you can decide whether an equivalent is close enough for the room you have in mind.
Neutrals and off-whites usually convert well. Deep, complex shades like Card Room Green or Railings are the hardest to reproduce, because much of their character comes from pigments another brand does not use.
A screen match is a shortlist, not a formula. Finish matters too: the same color in an estate emulsion and a modern eggshell will not read the same on the wall.
Take the shortlist to a sample pot, paint a patch big enough to judge, and look at it in morning and evening light before committing to the room.
Yes. Sample the color in even light and the app returns the closest Farrow & Ball name and number along with the measured HEX value. Verify anything important with a physical sample.
Rarely. Farrow & Ball uses its own pigments and finishes, so another brand's version will be close rather than identical. Compare a sample on the wall before deciding.
These colors carry strong undertones and high pigment loads, so they react to north light, warm bulbs and nearby surfaces. The same shade can read grey in one room and green in another.
Download Color Identifier & Paint Match free on iPhone to name the closest Farrow & Ball shade and compare it against colors you can buy locally.
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